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NorthSouth TechB2B Lead Generation

Automated Multi-Channel Outreach

15+ hours/week eliminated, touchpoints 4x

Overview

We built a unified outreach engine that coordinates LinkedIn and email sequences automatically, with intelligent follow-up timing and CRM sync.

The Challenge

Manual LinkedIn/email outreach consuming 15+ hours/week, inconsistent follow-ups.

Our Approach

  • Designed a multi-channel outreach sequence combining LinkedIn and email
  • Built automated workflows with smart delays and follow-up logic
  • Integrated with HubSpot for real-time pipeline visibility
  • Added response detection to pause sequences when leads engage

Impact

  • 15+ hours/week of manual outreach eliminated
  • Touchpoints per lead increased 4x
  • Consistent follow-up cadence across all channels
  • Full pipeline visibility in HubSpot without manual data entry

Tools Used

n8nHubSpotUnipile APISupabaseGoogle Workspace

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