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NorthSouth TechB2B Lead Generation
Automated Multi-Channel Outreach
15+ hours/week eliminated, touchpoints 4x
Overview
We built a unified outreach engine that coordinates LinkedIn and email sequences automatically, with intelligent follow-up timing and CRM sync.
The Challenge
Manual LinkedIn/email outreach consuming 15+ hours/week, inconsistent follow-ups.
Our Approach
- —Designed a multi-channel outreach sequence combining LinkedIn and email
- —Built automated workflows with smart delays and follow-up logic
- —Integrated with HubSpot for real-time pipeline visibility
- —Added response detection to pause sequences when leads engage
Impact
- —15+ hours/week of manual outreach eliminated
- —Touchpoints per lead increased 4x
- —Consistent follow-up cadence across all channels
- —Full pipeline visibility in HubSpot without manual data entry
Tools Used
n8nHubSpotUnipile APISupabaseGoogle Workspace
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